KitchenAid Stand Mixer

vintage kitchenaid ad

Vintage KitchenAid Ad

1919 USA

Invented by Herbert Johnson for the Hobart Manufacturing Company, the stand mixer took all the elbow grease out of baking. Redesigned in 1937 by Egmont Arens, the KitchenAid mixer has remained mostly unchanged since – except for the growing range of bright colors to chose from.

The KitchenAid brand name came from a Hobart executive’s wife who said, “I don’t care what you call it, but I know it’s the best kitchen aid I’ve ever had!” Since that day, bakers of all ages and skill sets have ached for the highly prized – and highly priced – mixer.

Read about the history in Amy Kurtzman’s article, KitchenAid Mixer: History of the Baker’s Best Friend

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